Did you hear what happened at Victoria’s Secret stores last Saturday?
The Mommy Lobby, a 50,000-member parent organization, sent thousands of moms to the stores to protest the company’s “Bright Young Things” ad campaign.
The ads feature modeled underwear paired with slogans such as “Call Me” and “Feeling Lucky.”
Mommy Lobby CEO Cindy Chafin feels the company is targeting younger girls demographic with an increasingly sexualized message.
She told Fox News “Victoria’s Secret is free to run their products. We totally get that, but I think there comes a point where there are boundaries,”
“Our daughters are not sex objects. We really want them to be innocent and young as long as possible … and [Victoria’s Secret is] not helping.”
Amid the controversy, Victoria’s Secret posted a message on its Facebook page, saying, “In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women.”
By the way, Dan Stanek of the consulting firm Big Red Rooster says Victoria’s Secret and similar stores are increasingly targeting ever-younger consumers.
According to PluggedIn.com, Stanek points out that “Sensuality and body image continues to be a message that young girls are seeing and are being exposed to in a much less controlled fashion than even 10 or 12 years ago.”
Stanek says that younger girls are seeking to imitate celebrities they’ve seen on the Internet.
I’m Bill Maier for Shine.FM.
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